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How the rubber meets the road?
At Green Corporate, we do not want to be judgemental. Many a corporate have embraced Green Goals. However, circumstances and external factors make it difficult for most of them to follow their righteous path. The rubber meets the road when a corporate bets its future on turning green! Below is an example. If your coproation is doing the same write to us and we will feature you right here!
GE Enjoys Nature’s Bounty
By JEFF IMMELT
A YEAR AGO, I REVIEWED General Electric’s “ecomagination” initiative with Barron’s editorial page. As I outlined our plans to develop and sell more advanced environmental and energy products, I sensed skepticism. Barron’s wasn’t alone: Some environmentalists asked: “Why doesn’t GE dredge the Hudson River to remove PCBs?” A few of our employees believed we were caving in to these same environmentalists. And investors said, appropriately enough, “Show me the money.”
I heard each of these voices, but another one resonated far more. Our customers said they needed our help. They wanted our aid to commercialize new technology that improved their energy efficiency, to modernize their environmental performance and to comply with stricter global regulations while staying competitive.
Our ecomagination initiative provided answers for customers stretching around the world and across our business portfolio. And while the strong response we are already seeing is gratifying—$17 billion in orders last year alone—it will prove even more richly rewarding for our shareholders.
Ecomagination was designed to develop new technologies to meet customers’ needs in an increasingly energy- and carbon-constrained world. It came from our belief that we can support our customers and make money doing it. We said green can be green, and we are proving it.
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Page rendered in 0.5310 seconds
Total Entries: 267
Total Comments: 7
Total Trackbacks: 133759
Most Recent Entry: 10/15/2008 12:52 pm
Most Recent Comment on: 03/08/2005 05:33 pm
Total Members: 1546
Total Logged in members: 0
Total guests: 17
Total anonymous users: 0
Most Recent Visitor on: 09/03/2010 04:03 am
The most visitors ever was 263 on 10/12/2005 01:46 am