Green Corporate Network

Going green is red hot in the ad world. Paint companies, laundry-detergent makers, soft-drink producers and locomotive sellers are among a multitude of marketers trying to position themselves as environmentally friendly.

We firmly believe that the ultimate marketing tool for business organizations is their own “Corporate Missions” . They need to embrace a “Green Corporate Mission” and then diligently “walk the talk” . At “Green Corporate Network” http://www.greencorporate.com , we are committed to promoting businesses and organizations who have a real long term stake in doing what they do.... We have started a contest to find out the “Green Missions” across the world. That’s eco-marketing at it’s best!

Check the news story from USA Today here

While we feature individual businesses, it is equally important to highlight the work of consortiums , groups and associations who are working to bring scientific understanding and development of standards. Green Grid is one such association in the IT industry with members like microsoft working to bring energy efficiency in Data Centers. Here is their Corporate MIssion:

The Green Grid is a global consortium dedicated to developing and promoting energy efficiency for data centers and information service delivery by:

Defining meaningful, user-centric models and metrics

Developing standards, measurement methods, processes and new technologies to improve performance against the defined metrics

Promoting the adoption of energy efficient standards, processes, measurements and technologies

Learn more about them

“Climate change is a global problem that requires local action,” -Clinton

Clinton announced the Energy Efficiency Building Retrofit Program at ”C40 Large Cities Climate Summit” . The fund created will decrease the use of energy of existing buildings by 20-40% . the first 15 cities that have agreed to participate include Bangkok, Berlin, Chicago, Houston, Johannesburg, Karachi, London, Melbourne, Mexico City, New York, Rome, Sao Paulo, Seoul, Tokyo, and Toronto .

A time has come to develop a “Green Mission” for all urban areas of the world. Any inspirations ??

Go to the link to Environment News Service

It seems GE is making tons of money from it’s “Ecomagination” initiative. A true inspiration for “Green Corporate Network” members . Here is it’s report card:

GE made the following progress on each of its ecomagination commitments in 2006:

1) Double its investment in clean research and development - GE invested $900 million in cleaner technology research and development in 2006, drawing closer to its $1.5 billion annual ecomagination R&D target by 2010. GE also increased the number of ecomagination-certified products by 50 percent over the last year - from 30 to 45 products.

2) Increase revenues from ecomagination products - GE reported $12 billion in revenues from ecomagination products and services in 2006, on course to the goal of $20 billion in sales in 2010.

3) Reduce its greenhouse gas (GHG) emissions and improve the energy efficiency of its operations - GE GHG emissions in 2006 from operations have been reduced by about 4 percent from the 2004 baseline. GHG and energy intensity have been reduced by 21 percent and 22 percent respectively compared to 2004. GE is committed to reduce its GHG emissions 1 percent by 2012, reduce the intensity of its GHG emissions 30% by 2008, and improve energy efficiency 30 percent by the end of 2012.

4) Keep the public informed - GE continues to transparently apprise the public of the company’s progress

Download the GE 2006 report here

“Customer demand for the most advanced, most fuel-efficient and least emissive technologies is what sparked ecomagination,” . “Increasing demand from our customers is what is making it succeed beyond our expectations.

“Green is happening everywhere across GE,” .  “From our transportation products to renewable energy to clean water to how we make television shows and movies to home building and mortgages, green is truly universal at GE.” Quote - GE Chairman and CEO Jeff Immelt.

From GE’s press release

2007 Small Business Recognition Awards is sponsored by State Small Business Ombudsman/Small Business Environmental Assistance Programs (SBO/SBEAPs) . Anyone can nominate an agency or individual representing the SBO/SBEAP/CAP, small business, or trade association. The Last Date for nomination is Friday, March 23, 2007, 4:00 EST.

So, if you know of an organization which has a green corporate mission and have worked tirelessly to achieve it, then here is your chance to tell them that “YOU CARE” !

Here is the link

A survey conducted by Hill & Knowlton, Inc. , www.hillandknowlton.com among Global Technology Leaders have thrown out interesting results. While most of them follow Global Energy Issues (82%) almost 65% did not have a Energy Strategy .

Again, the key here is not the awareness, but a defined “mentor” or “precedent” or “platform” to fall back upon so that businesses can easily incorporate a “Green Mission” and a defined energy strategy in their work. “Green Corporate Network” intends to fufill that void by creating a peer network where organizations can learn from each other.

If your organization has a “Green Corporate Mission” , do tell us about it and we will spread your good work across the Globe!

Link to survey

“Penn, Schoen & Berland Associates conducted a survey of 420 senior business decision-makers involved in IT purchases from 19 March - 20 April 2007. The interviews were conducted in the United States, UK, Canada and China. All respondents worked in companies with revenues of US$100 million and over (or local country equivalent outside of the US), with half of the companies defined as Fortune 1000 (or equivalent outside of the US). The survey was conducted by using telephone, online and face-to-face interviews.  “

The 2007 Cone Consumer Survey reported that 32% of Americans have heightened interest in the environment compared to a year ago. IN addition, 93% of Americans say that companies need to preserve the environment.

In the past year, 47% purchased eco-friendly products, one in five donated to an environment organization and 18% advocated a environment cause.

If companies need any proof to start turning their business model to include a “Green Corporate Mission”, then this is it! Go where your consumers are going. “Green Corporate Network” is your platform to learn from your peers and show-case your Green credentials. Join in

Link to the Survey