Green Corporate Network

Federal Trade Commission, USA has issued a comprehensive guide for the use of Environmental Marketing claims. Corporates should check the guide before working on advertizing themselves Green. Here is the objective of the guide as provided by FTC.

“These guides represent administrative interpretations of laws administered by the Federal Trade Commission for the guidance of the public in conducting its affairs in conformity with legal requirements. These guides specifically address the application of Section 5 of the FTC Act to environmental advertising and marketing practices. They provide the basis for voluntary compliance with such laws by members of industry. Conduct inconsistent with the positions articulated in these guides may result in corrective action by the Commission under Section 5 if, after investigation, the Commission has reason to believe that the behavior falls within the scope of conduct declared unlawful by the statute.”

Go to Guide for Using Environmental Marketing Claims

FTC has also provided comprehensive resource to the Public for understanding “Green” marketing claims.

Facts for Consumers- FTC

In this interesting presentation submitted at a Dept. of Energy, USA, conference, the author provides a run down on the companies PR methods in advertizing their Green credentials. The focus is on “Green Power” companies. One should be very careful in “Green” Public relations . Modesty is the key here lest you may be branded as a “Green Washer”!

Link to Green Power Public Relation Methods