Quite often, when we talk about “Green Corporate Missions” and sustainable business, our vision never goes beyond the works of Big Corporates like Walmart and GE. However, there are thousands of corporates “Down-Under” who are changing the face of the world with their innovative missions and effective implementation. SELCO is one of them. Here is their “Green Corporate Mission” :
Our mission is to empower the lives of underserved populations throughout the world by selling, servicing and financing products that sustainably improve their quality of life.
SELCO designs and sells photovoltaic (PV) solar-home-systems (SHS), principally for lighting, but also suitable for radios, cassette players and fans. It marries these innovative ideas with poverty alleviation principles to create a very innovative and environmentally sustainable business strategy. Here is their customer:
SELCO received the ”Ashden award for Global Sustainability” for its path breaking work.
Let “Treehuggers” of the world not forget grassroot ideas that create a difference among the poor when they talk about “Green Fashion”.