It seems GE is making tons of money from it’s “Ecomagination” initiative. A true inspiration for “Green Corporate Network” members . Here is it’s report card:
GE made the following progress on each of its ecomagination commitments in 2006:
1) Double its investment in clean research and development - GE invested $900 million in cleaner technology research and development in 2006, drawing closer to its $1.5 billion annual ecomagination R&D target by 2010. GE also increased the number of ecomagination-certified products by 50 percent over the last year - from 30 to 45 products.
2) Increase revenues from ecomagination products - GE reported $12 billion in revenues from ecomagination products and services in 2006, on course to the goal of $20 billion in sales in 2010.
3) Reduce its greenhouse gas (GHG) emissions and improve the energy efficiency of its operations - GE GHG emissions in 2006 from operations have been reduced by about 4 percent from the 2004 baseline. GHG and energy intensity have been reduced by 21 percent and 22 percent respectively compared to 2004. GE is committed to reduce its GHG emissions 1 percent by 2012, reduce the intensity of its GHG emissions 30% by 2008, and improve energy efficiency 30 percent by the end of 2012.
4) Keep the public informed - GE continues to transparently apprise the public of the company’s progress
Download the GE 2006 report here
“Customer demand for the most advanced, most fuel-efficient and least emissive technologies is what sparked ecomagination,” . “Increasing demand from our customers is what is making it succeed beyond our expectations.
“Green is happening everywhere across GE,” . “From our transportation products to renewable energy to clean water to how we make television shows and movies to home building and mortgages, green is truly universal at GE.” Quote - GE Chairman and CEO Jeff Immelt.